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Home News/Blog Who We Are: A Chinese Cable Manufacturer Focused on Innovation and Reliability

Company Overview
Founded in 2010 and headquartered in Shandong Province, China, we are a high-tech wire and cable enterprise integrating R&D, production, and sales. With a registered capital of 306 million RMB, we possess a modern production base covering 60,000 square meters, with an annual production capacity exceeding 1.5 billion RMB. As a key player in China’s cable industry, we consistently prioritize technological innovation and quality safety, committed to providing global customers with high-quality power transmission and connection solutions.

Factory Scale and Hardware Strength
Our production base is located in Yanggu County, Shandong Province, enjoying a superior geographical location. Adjacent to the Beijing-Kowloon Railway, the Dezhou-Shangqiu Expressway, and the Jinan-Guanxian Expressway, our well-developed logistics network enables us to efficiently respond to orders from domestic and international customers.

Our factory covers an area of ​​50,000 square meters and is equipped with 389 advanced domestic and international production and testing equipment, including intelligent production lines and a precision testing system, ensuring strict quality control at every stage from raw materials to finished products. We have an annual production capacity of 6,000 tons of copper wire and 8,500 kilometers of special cables. Our product line covers ten core product categories, including:

High-voltage and low-voltage power cables

Mineral-insulated fire-resistant cables

Pre-branched cables

Flame-retardant and fire-resistant wires and cables

Low-smoke halogen-free power cables

Control cables and overhead insulated cables

Computer cables and various special cables

Technological R&D and Innovation Capabilities: We consistently adhere to technology-driven development and are a nationally recognized high-tech enterprise (re-selected for Shandong Province’s high-tech enterprise list in 2024). We have also received over 30 provincial and national honors, including “Gazelle Enterprise,” “Specialized and Innovative Enterprise,” and “Green Factory” in Shandong Province. Our R&D team consists of 48 scientific and technological personnel who continuously drive product innovation and process optimization.

In terms of technological innovation, we have achieved several breakthroughs:

Our independently developed buried cables for airport navigation light circuits have passed national authoritative testing, filling a gap in the industry;

We have introduced domestically leading pre-branched cable one-time injection molding units, becoming the only enterprise in Shandong Province with the design and production capabilities for this type of product, effectively solving the safety construction challenges of large-section cables;

Guided by intelligent and green development, we are promoting industrial upgrading. For example, we are integrating IoT technology with fire protection systems to develop intelligent evacuation solutions, embodying the concept of “technology empowering safety.”

Product Applications and Market Layout
Our products are widely used in several key areas, including:

Buildings and industrial enterprises

State Grid and smart power systems

Smart transportation, smart energy, and new infrastructure construction

We have established strategic partnerships with many well-known domestic enterprises, and our products have gained high market recognition for their safety, reliability, and environmental performance. Adhering to the quality philosophy of “Every meter of cable is a safety commitment,” the company insists on complying with national standards and international norms, and is committed to providing customers with long-term and stable product support.

Quality System and Sustainable Development

We possess a comprehensive quality management system and have successively received titles such as “National Quality Integrity Enterprise” and “Contract-Abiding and Creditworthy Enterprise.” As a “green factory,” we actively promote environmentally friendly production processes and develop green cable products such as low-smoke halogen-free and flame-retardant cables, responding to the global trend of sustainable development.

In 2024, we were once again recognized as a high-tech enterprise. This not only acknowledges our technological strength but also brings us more policy and financial support, further accelerating the transformation and industrialization of our technological achievements.

Cooperation Invitation

With “innovation, safety, and win-win” as our core values, we adhere to a dual-drive approach of technology and management, continuously promoting industry-academia-research cooperation and marketing innovation. Mr. Li Fuyan, Chairman of the Group, along with all employees, sincerely invites global customers, partners, and industry experts to visit and exchange ideas for cooperation. We are willing to work hand in hand with you to jointly promote the development of the cable industry towards a smarter, greener, and safer direction, and create a future of high-quality development.

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