We warmly welcome the Saudi delegation to Yanggu Hengchang Cable Group to inspect our work, deepen cooperation in the Middle East market, and advance our overseas factory construction strategy.
On April 14, 2026, Shandong Yanggu Hengchang Cable Group reached a significant milestone. A delegation from Saudi Arabia visited the company for inspection and exchange. Chairman Li Fuyan and the senior management team warmly received the delegation, accompanied them throughout the visit, and held in-depth discussions. Important consensus was reached on expanding into the Middle East market, establishing overseas factories, supply chain collaboration, and cooperation in technology and testing, marking the beginning of a new journey in their internationalization strategy.
During the visit, the Saudi delegation toured Hengchang Cable and its subsidiaries—Guangnuo Electronics and Yanggu Hengsheng Testing Center—exploring the production lines, R&D workshops, testing laboratories, and product showrooms of each sector. They gained a comprehensive understanding of the group’s full-industry chain layout, core technology R&D, product manufacturing processes, quality control system, and market service capabilities.
At Hengchang Cable, the Saudi delegation meticulously examined the production processes and intelligent manufacturing levels of various cable products, gaining a deep understanding of product performance, application areas, and suitability for overseas markets. They highly recognized the group’s mature production system and stringent quality standards.
At Guangnuo Electronics, we focus on the R&D and production capabilities of its featured products, gain a detailed understanding of the product’s technological advantages and market competitiveness, and accurately match the application needs of the Middle East market.
At the Yanggu Hengsheng Testing Center, visitors observed the professional testing equipment and the entire testing service process, acknowledging the group’s comprehensive quality testing and certification assurance system and expressing deep appreciation for the group’s full-chain, high-standard operating model.
Both sides engaged in in-depth communication and full discussions regarding the development prospects of the Middle East market, cooperation models, and overseas factory construction plans. The Saudi delegation highly praised Shandong Yanggu Hengchang Cable Group’s strong comprehensive strength, well-developed industrial layout, and the advantages of synergistic development across its various business segments, expressing a strong desire to deepen cooperation and jointly explore the Middle East market.
During the exchange, Chairman Li Fuyan stated that the Middle East and Saudi Arabian markets are key to the Group’s internationalization strategy. Leveraging the Belt and Road Initiative and the rapid development of energy infrastructure in the Middle East, the local demand for power cables remains strong. Hengchang Cable will take this visit as a new starting point, fully utilizing its technological, production capacity, and brand advantages to deepen cooperation with Saudi partners, actively expanding diversified cooperation paths such as localized factory construction, joint technology research and development, and joint market expansion, striving to achieve complementary advantages and win-win development.
This visit by the Saudi delegation is an important step in the international development process of Shandong Yanggu Hengchang Cable Group. It not only further deepened overseas customers’ comprehensive understanding of the Group’s overall strength but also opened a new chapter for the Group’s deep cultivation of the Middle East market and the advancement of its overseas industrial layout.
In the future, the Group will seize the development opportunities of the “Belt and Road” initiative, continue to deepen international exchanges and cooperation, and leverage the synergistic efforts of its three major business segments—Hengchang Cable, Guangnuo Electronics, and Hengsheng Testing Center—to steadily advance the cooperative factory construction project in the Middle East market, continuously expand its overseas business footprint, empower the international market with high-quality products and professional services, and strive to create a shining name card for China’s cable and related industries to go global, writing a new chapter of Sino-foreign cooperation and win-win development!
